Web address redirection is used when internet traffic for a URL cannot be sent directly to a website, or a specific page on a website. For example: 

• When a URL needs to send traffic to a website not controlled by the university;
• When a URL is being phased out and traffic must flow to the website’s new URL;
• When traffic must flow to a specific subdirectory on a static website. 

In these scenarios, web addresses are redirected using Amazon Web Services. This service is available at $2.00 per month per redirect target (i.e. the specific destination the traffic is sent to). Each destination having traffic sent to it requires a separate AWS charge. Request more information.